PRODUCTS - EYES
FALSE LASH EFFECT MASCARA
MAX FACTOR’S BIGGEST EVER MASCARA BRUSH.
This new brush features 50% more bristles and a 25% bigger core (vs. Max Factor's Masterpiece Max mascara). This allows it to hold more product between the bristles, connect with more of the lashes and separate the lashes more, leaving lashes softer with a fuller fan movement. From the 1st stroke, the brush wraps more product around more of the lash and the bristles sweep mascara right to the tip of the lash and separates them.
FALSE LASH EFFECT’S PATENTED LIQUID LASH™ FORMULA.
The new Liquid Lash formula glides onto each lash easily and adheres without stickiness. The flexible clay system allows each stroke to wrap around and sweep over the previous layer without disrupting it. The formula thickens as it dries without hardening too fast to ensure flexibility and thereby creating a stunning voluminous effect.



